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	<title>usuallyalex, more often than not..</title>
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	<description>why is orange jam called marmalade?</description>
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		<title>usuallyalex, more often than not..</title>
		<link>http://usuallyalex.wordpress.com</link>
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		<item>
		<title>Aristotle on Digital Advertising</title>
		<link>http://usuallyalex.wordpress.com/2010/05/19/aristotle-on-digital-advertising/</link>
		<comments>http://usuallyalex.wordpress.com/2010/05/19/aristotle-on-digital-advertising/#comments</comments>
		<pubDate>Wed, 19 May 2010 08:29:43 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=433</guid>
		<description><![CDATA[I&#8217;ve been thinking about the major players in the digital advertising space and it occurred to me that we&#8217;re going back to basics with the ancient greek science of persuasion. To convince an audience Aristotle believed there were three important types of rhetorical proof: a reasoned argument (Logos), e.g. Huggies absorb up to 50% more liquid than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=433&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">usuallyalex</media:title>
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			<media:title type="html">Aristotle</media:title>
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		<title>They all just sat there looking at me..</title>
		<link>http://usuallyalex.wordpress.com/2010/01/12/they-all-just-sat-there-looking-at-me/</link>
		<comments>http://usuallyalex.wordpress.com/2010/01/12/they-all-just-sat-there-looking-at-me/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:00:39 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=421</guid>
		<description><![CDATA[Soon after she left Yahoo! I asked Michelle how her first week at her new job was going. &#8221;It&#8217;s ok&#8221;, she said &#8220;but we had a big team meeting which was really strange. They all just sat there looking at me.&#8221; &#8220;Well yes,&#8221; I pointed out, &#8220;you are their new boss.&#8221; It&#8217;s natural to want to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=421&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
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			<media:title type="html">safetycommittee1</media:title>
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		<title>Look where you want to go..</title>
		<link>http://usuallyalex.wordpress.com/2009/12/04/look-where-you-want-to-go/</link>
		<comments>http://usuallyalex.wordpress.com/2009/12/04/look-where-you-want-to-go/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 18:01:50 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=415</guid>
		<description><![CDATA[Changing a business has a lot in common with rally driving. Let me explain. Having dinner with a group of colleagues last night the conversation was jovial but when we touched on a project issue the comment was &#8220;Ah, well, that&#8217;s a typical Yahoo thing.&#8221; I&#8217;ve heard this again and again over the last year [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=415&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
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			<media:title type="html">6a00d83456107869e200e54f211d8f8833-800wi</media:title>
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		<title>The two use-cases of mobile</title>
		<link>http://usuallyalex.wordpress.com/2009/12/01/the-two-use-cases-of-mobile/</link>
		<comments>http://usuallyalex.wordpress.com/2009/12/01/the-two-use-cases-of-mobile/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 06:40:53 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.wordpress.com/?p=410</guid>
		<description><![CDATA[When working on a product spec a few years ago it occurred to me that mobile use-cases fit into one of two broad areas. Since then I&#8217;ve heard a similar pitch from analysts, mobile strategists and product managers the world over. Here&#8217;s my definition: a) You know what you want. You pick up your phone [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=410&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
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		<title>Upgrades</title>
		<link>http://usuallyalex.wordpress.com/2009/11/25/upgrades/</link>
		<comments>http://usuallyalex.wordpress.com/2009/11/25/upgrades/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:05:44 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=392</guid>
		<description><![CDATA[Progress, it&#8217;s about making life better in some way. For a product, that usually means your users lives, but bizarrely we seem to keep finding the opposite when companies release new upgrades. For example, the latest version of Microsoft Office totally broke the user interface I&#8217;d learnt to use over the last 15 years without [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=392&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
		</media:content>

		<media:content url="http://usuallyalex.files.wordpress.com/2009/11/call-centre-employees.jpg?w=222" medium="image">
			<media:title type="html">Call Centre Employees</media:title>
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		<item>
		<title>Why do they always say no?</title>
		<link>http://usuallyalex.wordpress.com/2009/11/23/why-do-they-always-say-no/</link>
		<comments>http://usuallyalex.wordpress.com/2009/11/23/why-do-they-always-say-no/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:25:42 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=391</guid>
		<description><![CDATA[If you&#8217;re having trouble getting anything from another team there may be one fundamental point you&#8217;re missing. Let me explain. Whenever you go to that other team with your request the one thing they are thinking is &#8220;What does this mean for me?&#8221; Every time you approach another person this is the question they ask. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=391&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://usuallyalex.wordpress.com/2009/11/23/why-do-they-always-say-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/279e06758351670a01d54cab0afc7f96?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">usuallyalex</media:title>
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		<media:content url="http://usuallyalex.files.wordpress.com/2009/11/article-1119424-02aec0640000044d-536_468x413.jpg?w=300" medium="image">
			<media:title type="html">Saying No</media:title>
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		<item>
		<title>Do you know what business you&#8217;re in?</title>
		<link>http://usuallyalex.wordpress.com/2009/11/16/do-you-know-what-business-youre-in/</link>
		<comments>http://usuallyalex.wordpress.com/2009/11/16/do-you-know-what-business-youre-in/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:52:35 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.wordpress.com/?p=393</guid>
		<description><![CDATA[It&#8217;s impossible to turn around your products if you don&#8217;t really know what business you&#8217;re in. Here&#8217;s an example. I went to Barnes and Noble in San Mateo the other week and was confused by their attitude. I wanted to get a book about a particular topic, also a Spanish textbook, and Christina wanted to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=393&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://usuallyalex.wordpress.com/2009/11/16/do-you-know-what-business-youre-in/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/279e06758351670a01d54cab0afc7f96?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">usuallyalex</media:title>
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			<media:title type="html">Diarmuid &#38; Peter Reading</media:title>
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		<item>
		<title>Tell stories</title>
		<link>http://usuallyalex.wordpress.com/2009/10/14/tell-stories/</link>
		<comments>http://usuallyalex.wordpress.com/2009/10/14/tell-stories/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:38:45 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=302</guid>
		<description><![CDATA[If you want to hold someone&#8217;s attention you need to tell a good story. It&#8217;s true for bedtime stories with your kids, anecdotes in the pub, or a presentation in the office. So, if you want to get your point across &#8211; or just keep everyone from falling asleep &#8211; then make sure you follow [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=302&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/279e06758351670a01d54cab0afc7f96?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">usuallyalex</media:title>
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		<media:content url="http://usuallyalex.files.wordpress.com/2009/10/21744b.jpg?w=143" medium="image">
			<media:title type="html">Cindarella</media:title>
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		<item>
		<title>It&#8217;s only a strategy if it helps you make a decision</title>
		<link>http://usuallyalex.wordpress.com/2009/10/13/its-only-a-strategy-if-it-helps-you-make-a-decision/</link>
		<comments>http://usuallyalex.wordpress.com/2009/10/13/its-only-a-strategy-if-it-helps-you-make-a-decision/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:44:48 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=372</guid>
		<description><![CDATA[I attended a strategic review on a particular product today. Unfortunately, it wasn&#8217;t very strategic. Back in the day I was taught that a strategy is only a strategy if it helps you make decisions. The classic business example is the statement that our strategy is &#8220;to grow profitably.&#8221; Sounds nice but it doesn&#8217;t mean [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=372&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://usuallyalex.wordpress.com/2009/10/13/its-only-a-strategy-if-it-helps-you-make-a-decision/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
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		<media:content url="http://usuallyalex.files.wordpress.com/2009/10/roundabout.jpg?w=244" medium="image">
			<media:title type="html">roundabout</media:title>
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			<media:title type="html">target_logo</media:title>
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		<title>Code reviews</title>
		<link>http://usuallyalex.wordpress.com/2009/10/01/code-reviews/</link>
		<comments>http://usuallyalex.wordpress.com/2009/10/01/code-reviews/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 07:19:32 +0000</pubDate>
		<dc:creator>usuallyalex</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://usuallyalex.com/?p=336</guid>
		<description><![CDATA[Back when I was an intern (well, the British equivalent) for a software consultancy I was taught how to develop software properly. I&#8217;d already figured out that I needed to design up front as I developed ever more complex software for my home computer &#8211; but some of the other techniques were less obvious. Teleca [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usuallyalex.wordpress.com&amp;blog=2918309&amp;post=336&amp;subd=usuallyalex&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">usuallyalex</media:title>
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			<media:title type="html">TenCommandments-50</media:title>
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